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  • How to Use Humor to Increase Sales

     
    Using cartoons can help brand your marketing and drive home important messages. Although surprisingly inexpensive to acquire, humor can be one of your most powerful marketing tools. Humor puts your readers at ease. Readers appreciate a touch of humor in an otherwise overly serious world. Humor operates on an emotional level, driving home your message in a far more memorable way than words alone. Humor makes sensitive topics more approachable while summarizing and reinforcing points that would otherwise be lost....
     

    How to Reduce Sales Resistance

     
    Sales resistance is a fact of life for most sales people. We encounter sales resistance in 5 specific areas. In any sales transaction we must negotiate these 5 barriers. They can be real and permanent, which means no sale. Or they may merely represent perceptions that the prospect currently entertains through lack of knowledge. These perceptions can be changed through the sales process resulting in a sale. The 5 barriers are: 1. No need: the prospect is not aware of any problem and how the type of product or service you provide can be of benefit....
     

    Invite Questions to Boost Your Sales

     
    Do you invite your prospective customers to ask questions ...or do you try to avoid getting questions from them? You're walking away from a lot of easy sales if you don't encourage prospects to ask questions. 1. Prospects Who Ask Questions Are Usually Ready To Buy Prospective customers who take the time to ask questions usually have a high level of interest in your product or service. By asking questions they identify themselves as likely buyers. A prompt and complete answer to their question along with a gentle reminder of the benefits they will get is usually all it takes to close the sale....
     

    Transforming Problems into Sales

     
    My silent fish tank was no more. Enough water had evaporated to make the filter gurgle. It was highly annoying and I knew I wouldn't be at ease until it was silent again, so I filled the tank. Did I fill it to satisfy a want or a need? Does it really matter? Probably not. Filters Don't Flow from My Tap Where would I get a filter? How would I decide where to shop first? There is a pet store chain in New York City that has been advertising its business for decades. When I first moved to my current neighborhood I noticed one of their stores a couple of blocks from my home....
     

    Practice Building: Create a Powerful and Targeted Call to Action for Your Prospects

     
    A "Call To Action" is an invitation for your prospective clients to actively engage you in some way - directly or indirectly. Most prospective clients, even if they are very interested in working with you, often need a way to build a relationship with you in bite-sized pieces to work up to engaging your services. Three Types of Calls TO Action Requests -Please forward to your interested colleagues -Your feedback would be appreciated! -Please reply and let me know what you think -If you find this valuable, please pass it on to someone you care about Provide Value -For free e-book -To register for my free e-program?...
     

    Assumptions - The Hidden Sales Killer

     
    Assumptions can kill a sale. In my sales training workshops, I frequently discuss the importance of not making assumptions about a person before, during, or after the sales process. Participants frequently nod and tell me that they NEVER make assumptions. One person (Doug Maquire, www. MaquireMarketing. com) sent me this story of a situation that occurred in a department store he worked in many years ago. "I was the 'young kid' who had signed on to take the 9 month Management Training course for a department store chain....
     

    The 7 Deaths of a Salesman

     
    In sales, you can work one of two ways. You can either do the things you should do or you can do the things you want to do. Sometimes these are one in the same, but more often they are at odds with one another. However, this article isn't about doing the right things, it's about showing you what things to avoid. If you can figure out how to control each of these 7 things on a daily basis, you'll be well on you way to selling success. Eternal Email Eternal email can occur several different ways....
     

    7 Sales Skills to Improve On

     
    The following 7 sales skills are what I have found to be the most important skills for professional salespeople. Get good at these, and you'll be able to make a lot of money no matter how the economy is doing. Sales Skill #1: Qualifying Fast to Avoid Wasting Sales Time Do you chase after your prospects until they tell you yes or no? Do you ever tell your prospects "No", as in "No, I am not going to sell to you"? There are many things in selling that you do not and will not be able to control. The one thing that you do have control over is your time and how you choose to use it....
     

    TheTop 10 Reasons Why Salespeople Get Outsold

     
    In my business, it has been an interesting and very busy two quarters. I've worked with sales managers, marketing executives, professional services practice managers, business development executives, divisional presidents, two dozen sales teams, nine VPs of Sales and directly with 29 CEOs in North America and in Europe. I've seen a lot of deals won and more than a few lost. When I first meet my clients, I find that some really do not know why they have won or lost business, although often they think they do....
     

    How Business Coaches Avoid the Yearly Training Feeding Frenzy

     
    What is it with appraisals? In September and October there were no training needs, and then suddenly in November and December everyone in the company has a personal development plan. How did that happen? How come six weeks ago I didn't have any training needs and now I have a shed-load of them? It's called the year-end appraisal. In companies up and down the land, filing cabinet drawers were being emptied of last year's contents; objectives and training needs were swiftly consulted so that judgements could be made and duplication avoided....
     

    You Dont Need Health Insurance!

     
    Seems almost every situation in our lives is centered on communication. Good or bad, the way we express our thoughts, wants, and needs to each other determines how we live, love, and learn together. As a guy who is a regular on the seminar circuit, does a live radio show, an HGTV television show, writes books, columns, and articles, and all the while runs a thriving home inspection company, I get to do a great amount of communicating. Some of that communication is by transmitting; some of it is by receiving....
     

    7 Safety Tips Every Realtor and Door-to-Door Sales Professional Need to Practice

     
    These are the top 7 safety tips that criminals don't want you to know. It makes their job harder. What makes a criminal pounce? Intent and Opportunity. Their intent we have no control over, however we definitely can do something about the opportunity. Start thinking like a criminal. How would someone be able to take advantage of you? What throughout your day can put you at the peak time for a criminal to "come in for the kill"? 1. When meeting a client for the first time, have them go to your office or a public establishment....
     

    Knowledge is Power in Auto Detailing Sales

     
    The most important thing for an auto detailer to do is to gain expert industry knowledge. Since auto detailing sales have a lot to do with educating the consumer, it pays to understand the industry. So let's start with the types of waxes used on cars, boats, aircraft and recreational vehicles. There are many types of waxes and all have different properties, come from different places and must be used slightly differently to get the expected results. Bayberry wax, which comes from the berries the shrub with that name is also used in candle making....
     

    12 Sure-Fire Steps To Improve Your Retail Sales

     
    The purpose of any business is to bring in customers, and it can only be accomplished through marketing. If your cash registers don't ring, something is wrong and you had better find out what is wrong fast. Because in today's competitive retail world... getting results is what counts. Successful retailers aren't any more talented or intelligent than you are -- They simply have learned to do things in a different way and make money in the process. Use the following 12 steps to improve your retail sales, you'll simplify your efforts, multiply profits, and increase the odds of success....
     

    The Clock is Ticking on Your Leads

     
    Every day is critical when you are in the business of sales. That lead you receive today could very easily be gone tomorrow. It is very important to act on your lead the very second you get it, not an hour later, or a few days later. The second it is in one hand, the next hand should be dialing the phone. Too often leads and referrals are taken for granted, sales people assume that because someone gave them a lead, that it is exclusive to only them. It is not, at any time one of your competitors can call that person and offer them a better price or a better service....
     
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