How To Write A Killer Sales Letter
I sit down and look at my notebook. Then, I put myself into the 'zone'.
That's how I start to write web copy that sells.
Whether you agree with me or not, your web copy will determine whether your product's going to sell online or not.
Simple reason. In an offline sales pitch or presentation, you get to interact with your prospect. You get to touch him. He gets to see you personally.
But not online. No, no, no. It all depends on the words on your site. See how powerful words are?
I'm not saying I'm a guru at web copy. There are many other copywriters who are far better than me. Many. But I've written my own web copy and it's selling. And at the same time, I've been hired to write for others.
Keep on reading on how I write killer web copy and you can pick up any of the tips.
The first part to write a copy, you MUST be in the 'zone'.
What the heck is the 'zone'? The 'zone' is like? the mood. You see, writing a great copy is like an artist painting a beautiful picture. When you are in the 'zone', your hand can't stop typing and your mind keeps on coming up with amazing ideas to write.
Like, I'm in the 'zone' when I write this article.
How to be in the 'zone'? I'm not sure how you can achieve that, but for me, I put in a lot of passion to write a killer copy and I look into the future to see how this copy will sell like crazy.
That's how I get into the 'zone'.
Once you are in the zone, keep on writing. Don't stop. Even though, you know you are writing wrong grammar or putting in weird ideas. Just keep on writing.
Then, after it's finished, read it all over again. This time, you'll pick up the mistakes and you'll add in more ideas. Continue doing this until you are satisfied with your work. Finally, edit your work.
When you start your copy, your headline is one of the most important parts of the copy.
Some copy writers write tons of headlines before they start. For me, I'll write about 5 headlines and read it over several times. Then, I'll pick the best and fine tune it at least 5-10 times before I decide to use it.
One more part of writing copy; don't feel bad 'borrowing' some ideas from successful copy you've seen.
Get a swipe file of the best copy you can find.
And the last thing you need to keep in mind when writing a killer copy is this:
"What's the end result the reader will get if they buy from you?"
Your copy MUST sell hope and benefits to the reader if you want them to buy anything after reading your copy.
Now go write your killer copy.
All the best.
Patric 'High-Speed Marketing' Chan
Chief Marketing Strategist
Copyright 2004 Patric Chan